From Screen to Theme
Where in the World



Trivia of the Day


Join Brent on:
Twitter Facebook
UStream

Sunday Brunch!

Sunday Brunch

 

March 26, 2017

Sunday Brunch: Magically Delicious Disney Cereal
Originally published March 6, 2011

It was a cold and blustery Sunday morning in 2002 and Dad just retrieved the morning paper.  He found the usual circulars, coupons, ads, etc. but also, the morning paper came with a surprise as it infrequently did: a sample of Kellogg's cereal.  My day suddenly got brighter and I immediately grabbed the sample and kept it in my room for years until I searched like a madman today for today's Sunday Brunch.  A little crazy, right?  Well I was reaching the pinnacle of insanity regarding a love of Disney in 2002-Disney's House of Mouse had been a must-watch Saturday morning cartoon for me (even though I was in 10th grade), new theme parks had just opened at the Disneyland Resort and the Tokyo Disneyland Resort, the most popular classic Disney animated features were premiering on Platinum Edition DVDs, and to top it all off, Disney partnered with Kellogg's to create a line of Disney brand cereals.  I was fascinated with the idea that Tony the Tiger, Snap, Crackle, Pop, and a slew of other beloved cereal characters were welcoming such classic Disney characters as Timon, Pumbaa, Winnie the Pooh, and my favorite, Sorcerer Mickey.  Here was something I was sure to be Disney history as it was my first time seeing a Disney branded cereal.  What a thrill!


(The actual 2002 Mickey's Magix cereal sample, still intact and smelling like crayons-because that's what they were stored next to all these years)

Kelloggs' and Disney's "Mickey's Magix" cereal was described on its package as a "naturally, sweetened toasted oat cereal with marshmallow."  In a sense, it is Lucky Charms, replacing the magical leprechaun with a magical mouse.  The name seems to join the trend in ending cereal names with an "ix" (Kix, Trix) which I'm sure has some sort of significance. The design of the package includes Mickey with his magical bowl of cereal in the foreground and a fun collection of Disney characters in the background by a small castle. Pluto guards the castle door while Goofy is seen in a jester outfit pulling a rabbit-eared Donald out of a hat.  If you look even closer, there are two small bunnies, one with a huge resemblance to Thumper and the other cracking up as they watch Goofy's magic trick. 

The Magix cereal was made of the magic of Sorcerer Mickey!  It consisted of toasted oat, whole grain star cereal bits with a pixie powdering of blue sprinkles accompanied with a helping of pastel colored marshmallows, whose shapes are a direct reference to the design of Mickey's sorcerer hat: stars, moons, and the forever recognizable Mickey head silhouettes.  The following year, the marshmallow bits were changed (probably because they resembled a little too closely to rival General Mills' Lucky Charms lucky charms) to miniature sorcerer hats and magic wands.

After nearly 10 years, the cereal is still intact!  Now don't get too excited, I'm not about to open this up and tell you how it tastes.  1) It's been 9 years and 2) Since substantial amount of time has passed, here is a piece of Disney history sitting in front of me. If you think you're excited now for Mickey's Magix, hold on to your sorcerer hats because I haven't even mentioned the best part. This magical cereal magically turns your milk blue! It says right on the box, "WOW! The milk turns BLUE!" Holy cow, when was the last time your cereal made your milk change colors? Well, on purpose anyway-the magical sprinkle bits on the oat stars acted as a food dye to change white milk colors. When the marshmallows changed, the package artwork changed a bit and the cereal colors also changed.  Now milk turned purple, and in some countries the milk turned pink!


(Image from Mr. Breakfast.com)

Sadly, I never got around to trying an actual box of this cereal for real, but blogger Poh Huai Bin in Malaysia has.  Read about his experience with Mickey's magix cereal at Sixthseal.com (http://sixthseal.com/tag/disney-mickeys-magix-cereal/) where his milk turned pink!


(Image from sixthseal.com)

To close this awesome trip into the world of Disney cereal, I leave you with one of my favorite things about breakfast cereal:  the advertising that goes with it.  For Mickey's Magix cereal, Disney released an AWESOME, fully animated commercial.  I won't discuss it further here, you'll just have to wait for my brother's March 12th Saturday Matinee!

                     

 

Past Sunday Brunch

Cookbooks
     - Disney Theme Park Cookbook

Recipes
     - Boardwalk's Chocolate Chip Crumbcake
     - Chef Mickey's Breakfast Pizza
     - Hamm Cupcakes
     - Honeydoodles
     - Kermit Cupcakes
     - Tonga Toast

Restaurant Reviews
     - 1900 Park Fare
     - 50's Prime Time
     - Be Our Guest Restaurant (Part 1)
     - Be Our Guest Restaurant (Part 2)

     - Be Our Guest Restaurant (Part 3)
     - Be Our Guest Restaurant (Part 4)
     - Beaches and Cream
     - Bengal Barbecue (Disneyland)
     - Boardwalk Bakery (pre Refurbishment)

     - Boardwalk Bakery Post Refurbishment (Part 1/2)
     - Boulangerie Patisserie (France Bakery)
     - Captain Cook's (Polynesian)
     - Casey's Corner
     - Club 33

     - Columbia Harbour House
     - Coral Reef
     - Cozy Cone
     - Disney's Soda Fountain and Studio Store
     - Earl of Sandwich
     - El Pirata y el Perico
     - Fiddler, Fifer, and Practical Cafe (DCA)
     - Flame Tree Barbeque (part 1)

     - Flame Tree Barbeque (part 2)
     - Friar's Nook (Magic Kingdom)
     - Golden Oak Outpost
     - Jolly Holiday Bakery Cafe (Disneyland)
     - Katsura Grill

     - Kona Cafe
     - Kouzzina
     - Kringla Bakeri og Kafe
     - Kringla Bakeri og Kafe (more snacks!)
     - Kusafiri Bakery

     - Landscape of Flavors (Art of Animation)
     - L'Artisan Des Glaces (France Pavilion)
     - Les Halles Boulangerie & Patisserie (France Pavilion)
     - Liberty Tree Tavern
     - Lotus Blossom
     - Main Street Bakery Starbucks
     - Main Street Bakery Starbucks (Part 2)

     - Min and Bill's Dockside Diner
     - Min and Bill's Dockside Diner Cones
     - 'Ohana
     - 'Ohana Revisted
     - Pepper Market (Coronado Springs)
     - Pinocchio's Village Haus

     - Pizza PlaNOT
     - Port Orleans Riverside Food Court
     - Prince Eric's Village Market
     - Rose and Crown
     - Sanaa
     - Sci-Fi Dine In

     - Tangaroa Terrace
     - Tangierene Cafe
     - Tokyo Dining
     - Trail's End
     - Tusker House
     - Tutto Gusto
     - Via Napoli
     - The Wave (Breakfast)

Tasty Treats
     - 4th of July Cupcake
     - Beignets (Port Orleans French Quarter)
     - Big Thunder Ranch dessert
     - Boardwalk Bakery Boxed Lunch
     - Caramel Apples (Karamell-Kuche)
     - Chicken and Waffles (Sleepy Hollow)
     - Chicken and Waffles (Trail's End)

     - Wolfgang Puck's Chinois Chicken Salad
     - Cinnamon Rolls (Main Street Bakery)
     - Crispy Cornflake French Toast (Wolfgang Puck)
     - Darth Vadar Cupcake
     - Disney Cruise Line Chocolate
     - Dole Whip
     - Dole Whips inside the Enchanted Tiki Room

     - Fish and Chips (United Kingdom)
     - Grilled Chicken Flatbread (Mama Melrose)
     - Guava Cupcake
     - Holiday Cupcakes
     - Holiday Sandwich at Earl
     - Japanese Disney Snack
     - LeFou's Brew

     - Mac and Cheese Hot Dog
     - Maurice's Amazing Popping Machine
     - Mexico Pavilion Tacos
     - Mickey's Magix
     - Mickey Fun Bar

     - Mickey Mouse Ice Cream Bar
     - Mickey Mouse Ice Cream Bar: Time for Seconds
     - Mickey Mouse Peanut Butter Cup
     - Mickey Mouse Pretzel
     - Milkshake (Whispering Canyon)
     - Mini Corn Dogs (Casey's Corner)
     - Peanut Butter Cupcake
     - Peanut Butter, Bacon, and Banana Pie (Boardwalk Bakery)
     - Pina Colada Bread Pudding (Disney Cruise Line)

     - Pineapple Cupcake (Sunshine Seasons)
     - Quiche of the Day (Boardwalk Bakery)
     - S'mores Brownie
     - S'mores Cupcake
     - Sacristain from France
     - Sunshine Tree Terrace Cup
     - Disney Parks Shortbread Rounds

     - Summer Delight cupcake (Hollywood Studios)
     - Sweet Cream Cheese Pretzel
     - Teriyaki Chicken Handroll (2013 Food and Wine)
     - Marshmallow Kabob
     - Waffles around Walt Disney World
     - Yule Log (Sunshine Seasons)
     - Zebra Cupcakes and Zebra Domes

Forgotten Favorites
     - Mickey's Kitchen
     - Odyssey
     - The Odyssey of the Odyssey

Disney Food History
     - Cheshire Cafe
     - Village Fry Shoppe

Interesting Interviews
     - The World's Biggest Earl Fan?

On DVD
     - Ratatouille Bonus Feature

Random
     - Art of Animation Food Cart
     - Battle Gingerbread
     - Celebration, FL's Main Street Cafe
     - Culinary Adventures
     - Disney Mothers
     - Disney "Flower" Arrangements
     - Disneyland Popcorn Cart Avatars
     - Egg-celent adventure at Grand Floridian

     - Five Disney Restaurants
     - Pizza Planet's Easter Pineapple Coconut Cupcake
     - First French Toast ever served at Art of Animation
     - First Tonga Toast Experience
     - Food and Wine 2013
     - Food and Wine Part 1
     - Food and Wine Part 2
     - Food and Wine Part 3

     - Food and Wine Part 4
     - Grand Floridian Gingerbread House
     - Halloween Snacks around Disney
     - Holiday Homes Good Enough to Eat
     - Mama Melrose's Back Story
     - My Time at the Confectionary
     - Ode to Club Cool's Beverly

     - Sleepy Hollow Story
     - Snow White's Wishing Apple
     - Super Foods
     - Tales of a Magic Kingdom Nut Wagon Cast Member

Back to Days of the Week

 


It's All About the Mouse